Welcome to the LOVELY. Portfolio!

For this project, I had the unique opportunity to design the branding for two interconnected businesses/brands. These are…

Lovely Hair Lounge and Lovely Wine Co.

Lovely Hair Lounge is not just a hair salon—it’s a modern-day beauty parlor infused with the heart and soul of a bygone era. This vibrant, lively retreat offers a space where self-care blossoms into connection, and I designed the brand to reflect that ethos. From the bold and playful logo to the dynamic color palette and custom typography, every detail was crafted to evoke a sense of fun, creativity, and relaxation. The interior photography captures this energy, showcasing the welcoming atmosphere and eclectic design that make the space a true escape.

Lovely Wine Co. is a wine label crafted to complement the creative energy of Lovely Hair Lounge while offering a sophisticated and relaxing experience. Heather and Vince envisioned a label that evokes warmth and elegance, aligned with the lounge’s vibe but standing on its own.

I created the brand identity, including the wine label design, color palette, typography, and overall aesthetic. The design blends subtle Bauhaus influences, with bold geometric forms and harmonious colors, and bohemian charm, through soft pastels and organic shapes.

The wine is a 2023 Rose´ Sauvignon Blanc + Syrah

Citrus
Tropical
Fresh
Easy breezy

Services provided for LOVELY

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Services provided for LOVELY |

Developed distinct yet cohesive brand identities for Lovely Hair Lounge and Lovely Wine Co. - Created logos, custom typography, and visual elements tailored to each brand's personality. - Designed complementary color palettes that aligned with the unique energy of each venture.
Captured professional interior photos of Lovely Hair Lounge, highlighting its modern, colorful, and vibrant atmosphere. - Focused on the space’s unique design elements to create content for marketing and social media.
- Unified the branding to ensure both ventures maintained their distinct identities while feeling interconnected.
- Crafted a cohesive aesthetic for marketing materials and digital content to represent the dual brand experience.
- Designed the wine label for Lovely Wine Co., ensuring it embodied elegance and sophistication.
- Created a visual identity for the wine label that harmonized with the aesthetic of the hair lounge.
- Produced videography for the Ashland Wellness Collective, showcasing Lovely as one of the businesses within this dynamic wellness-focused group.
- Highlighted the interconnectedness of the collective while emphasizing the unique identity and offerings of Lovely.